AI AND SUSTAINABLE COMMERCE: LEVERAGING TECHNOLOGY FOR ECO-FRIENDLY BUSINESS PRACTICES

Abstract

The convergence of Artificial Intelligence (AI) and sustainable commerce is reshaping the way businesses operate in the pursuit of environmental responsibility and economic efficiency. This paper explores how AI-driven technologies are being leveraged to promote eco-friendly business practices across various industries. From optimizing supply chains and reducing energy consumption to enabling smarter resource management and predictive analytics for sustainable production, AI offers transformative solutions that align commercial goals with environmental stewardship. By integrating AI into sustainability strategies, businesses can not only reduce their ecological footprint but also gain a competitive advantage in a rapidly evolving green economy. This study highlights key applications, emerging trends, and case studies illustrating the role of AI in fostering sustainable innovation, ultimately advocating for the strategic adoption of AI as a catalyst for sustainable commerce and long-term value creation.